100년뒤에도 살아남을 브랜드 100가지, 2124년에도 살아남을 브랜드 100선 , "Brands Likely to Survive 100 Years and Their Core Values"
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100년뒤에도 살아남을 브랜드 100가지, 2124년에도 살아남을 브랜드 100선 , "Brands Likely to Survive 100 Years and Their Core Values"

by 정진한 2024. 10. 16.
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100년뒤에도  살아남을 브랜드 100가지, 2124년에도 살아남을 브랜드 100선 

 

"Brands Likely to Survive 100 Years and Their Core Values"

100년 뒤에도 살아남을 가능성이 높은 브랜드를 예측하는 것은 쉽지 않지만, 현재 세계적으로 영향력이 크고 혁신을 지속하며 꾸준히 성장하고 있는 브랜드들을 기반으로 예측할 수 있습니다. 이러한 브랜드들은 지속 가능성, 기술 혁신, 고객 충성도, 글로벌 확장성 등을 갖춘 회사들입니다. 아래는 현재 100년 뒤에도 살아남을 가능성이 있는 브랜드 100개를 테이블 형식으로 정리한 목록입니다:

번호브랜드명업종
1 Apple IT, 전자기기
2 Microsoft 소프트웨어, 클라우드
3 Google 검색엔진, AI, 클라우드
4 Amazon 전자상거래, 클라우드 컴퓨팅
5 Coca-Cola 음료
6 Samsung 전자, 반도체
7 Toyota 자동차
8 Nike 스포츠웨어
9 Tesla 전기차, 에너지
10 Johnson & Johnson 제약, 의료기기
11 Berkshire Hathaway 금융, 투자
12 Visa 결제 서비스
13 Mastercard 결제 서비스
14 Walmart 유통
15 Disney 엔터테인먼트
16 McDonald's 패스트푸드
17 Intel 반도체
18 IBM IT, 클라우드, AI
19 Procter & Gamble 소비재
20 Nestle 식품
21 LVMH 명품 브랜드
22 PepsiCo 음료, 스낵
23 Shell 에너지
24 ExxonMobil 에너지
25 General Electric 다국적 제조업
26 Pfizer 제약
27 Boeing 항공기 제조
28 Facebook (Meta) 소셜미디어, VR
29 Alibaba 전자상거래, IT
30 Huawei 통신 장비, IT
31 Sony 전자, 엔터테인먼트
32 Unilever 소비재
33 Cisco 네트워킹 장비
34 Oracle 소프트웨어, 데이터베이스
35 BMW 자동차
36 Mercedes-Benz 자동차
37 Starbucks 커피
38 Dell IT, 하드웨어
39 Netflix 엔터테인먼트, 스트리밍
40 SAP 소프트웨어, ERP
41 Adidas 스포츠웨어
42 Audi 자동차
43 LG Electronics 전자기기
44 Siemens 전기, 전자, 자동화
45 Hyundai Motor 자동차
46 Kia 자동차
47 Sony PlayStation 게임
48 Nintendo 게임
49 Uber 모빌리티
50 SpaceX 우주 항공
51 Airbnb 숙박 공유
52 TikTok (Douyin) 소셜미디어
53 Tencent 소프트웨어, 엔터테인먼트
54 Salesforce 클라우드 소프트웨어
55 Stripe 결제 서비스
56 PayPal 결제 서비스
57 Zoom 화상회의
58 Adobe 소프트웨어
59 Spotify 음악 스트리밍
60 Red Bull 에너지 음료
61 Uber Eats 음식 배달
62 Lyft 모빌리티
63 Heineken 맥주
64 BP (British Petroleum) 에너지
65 GlaxoSmithKline 제약
66 Moderna 제약, 백신
67 Novartis 제약
68 Roche 제약, 진단
69 AT&T 통신
70 Verizon 통신
71 Qualcomm 반도체
72 AMD 반도체
73 Nvidia 반도체, AI
74 TSMC 반도체 제조
75 Sony Music 음악
76 Warner Bros. 엔터테인먼트
77 Paramount 엔터테인먼트
78 Fox 미디어
79 Time Warner 미디어
80 H&M 패션
81 Zara 패션
82 Costco 유통
83 Aldi 유통
84 Carrefour 유통
85 IKEA 가구
86 Lego 장난감
87 Patagonia 아웃도어
88 The North Face 아웃도어
89 Under Armour 스포츠웨어
90 Puma 스포츠웨어
91 Gucci 명품 브랜드
92 Chanel 명품 브랜드
93 Hermès 명품 브랜드
94 Rolex 시계
95 Cartier 명품 브랜드
96 Tiffany & Co. 명품 브랜드
97 Intel 반도체
98 Ford 자동차
99 General Motors 자동차
100 Volkswagen 자동차

이 브랜드들은 각자의 산업에서 시장을 주도하고 있으며, 혁신적인 기술과 브랜드 가치를 기반으로 앞으로도 생존할 가능성이 큽니다.

 

다른 브랜드들의 2124년 미래가치 예측을 위해 동일한 방법론을 적용하여 각 브랜드의 예상 성장률을 기반으로 100년 뒤의 가치를 계산하겠습니다. 앞서 설명한 공식에 따라 계산한 결과를 표로 정리하겠습니다.

2124년 미래가치 예측 표

브랜드명2024년 시장가치 (가정치, 조 달러)연평균 성장률 (%)2124년 예상 미래가치 (조 달러)

Apple 3.0 5% 394.5
Microsoft 2.5 4% 135.6
Google 1.5 6% 253.6
Amazon 1.6 5% 210.4
Samsung 0.9 4% 48.8
Coca-Cola 0.3 3% 5.2
Toyota 0.4 3% 6.9
Nike 0.2 4% 10.8
Tesla 0.8 10% 20.6
Johnson & Johnson 0.45 4% 24.4
Berkshire Hathaway 0.65 5% 85.6
Visa 0.45 4% 24.4
Mastercard 0.38 4% 20.6
Walmart 0.35 3% 6.0
Disney 0.25 4% 13.5
McDonald's 0.18 3% 3.1
Intel 0.25 3% 4.3
IBM 0.12 2% 0.8
Procter & Gamble 0.4 3% 6.9
Nestle 0.35 3% 6.0
LVMH 0.45 5% 59.2
PepsiCo 0.28 3% 4.8
Shell 0.3 3% 5.2
ExxonMobil 0.35 3% 6.0
General Electric 0.18 3% 3.1
Pfizer 0.2 4% 10.8
Boeing 0.16 3% 2.7
Facebook (Meta) 0.9 5% 118.4
Alibaba 0.7 6% 118.5
Huawei 0.5 5% 65.8
Sony 0.2 3% 3.5
Unilever 0.28 3% 4.8
Cisco 0.18 3% 3.1
Oracle 0.3 4% 16.3
BMW 0.3 3% 5.2
Mercedes-Benz 0.28 3% 4.8
Starbucks 0.15 4% 8.1
Dell 0.2 3% 3.5
Netflix 0.18 5% 23.6
SAP 0.2 4% 10.8
Adidas 0.2 4% 10.8
Audi 0.18 3% 3.1
LG Electronics 0.15 3% 2.6
Siemens 0.25 3% 4.3
Hyundai Motor 0.28 3% 4.8
Kia 0.18 3% 3.1
Uber 0.4 6% 67.4
SpaceX 0.5 8% 108.4
Airbnb 0.28 6% 47.2
TikTok (Douyin) 0.35 7% 94.2
Tencent 0.55 6% 92.9
Salesforce 0.25 6% 42.1
Stripe 0.2 7% 53.8
PayPal 0.25 5% 32.9
Zoom 0.18 6% 30.3
Adobe 0.2 5% 26.3
Spotify 0.18 6% 30.3
Red Bull 0.12 5% 15.7
Uber Eats 0.1 6% 16.8
Lyft 0.1 6% 16.8
Heineken 0.12 3% 2.1
BP 0.18 3% 3.1
GlaxoSmithKline 0.25 4% 13.5
Moderna 0.2 5% 26.3
Novartis 0.28 4% 15.2
Roche 0.3 4% 16.3
AT&T 0.22 3% 3.8
Verizon 0.2 3% 3.5
Qualcomm 0.3 5% 39.5
AMD 0.25 5% 32.9
Nvidia 0.45 8% 97.6
TSMC 0.5 6% 84.3
Sony Music 0.1 3% 1.7
Warner Bros. 0.15 3% 2.6
Paramount 0.12 3% 2.1
Fox 0.1 3% 1.7
Time Warner 0.12 3% 2.1
H&M 0.1 3% 1.7
Zara 0.1 4% 5.4
Costco 0.18 3% 3.1
Aldi 0.1 3% 1.7
Carrefour 0.12 3% 2.1
IKEA 0.15 4% 8.1
Lego 0.12 5% 15.7
Patagonia 0.08 5% 10.5
The North Face 0.08 4% 4.3
Under Armour 0.08 5% 10.5
Puma 0.1 4% 5.4
Gucci 0.25 5% 32.9
Chanel 0.3 5% 39.5
Hermès 0.35 5% 46.1
Rolex 0.15 4% 8.1
Cartier 0.18 5% 23.6
Tiffany & Co. 0.12 5% 15.7

예측 분석

이 예측은 각 브랜드가 현재의 성장률을 유지한다고 가정한 단순 모델에 기반한 것입니다. 현실적으로는 기술 변화, 새로운 경쟁자 등장, 경제적 불안정성 등 다양한 요인이 각 브랜드의 성과에 영향을 미칠 수 있습니다.

 

브랜드를 산업 카테고리로 묶은 후 각 브랜드의 로고로 그림을 그리는 작업을 진행하겠습니다. 우선 브랜드를 산업별로 카테고리화한 후, 로고를 그림으로 만들어 드리겠습니다.

1. 산업 카테고리별 브랜드 분류

1) 기술 및 IT

  • Apple, Microsoft, Google, Amazon, Samsung, Intel, IBM, Cisco, Oracle, Dell, Sony, LG Electronics, Huawei, Tencent, Salesforce, Adobe, Zoom, PayPal, Stripe, SAP, Qualcomm, AMD, Nvidia, TSMC

2) 소비재 및 식음료

  • Coca-Cola, Nike, Procter & Gamble, Nestle, PepsiCo, Unilever, Red Bull, Heineken, Starbucks, McDonald's, H&M, Zara, Lego, Patagonia, The North Face, Under Armour, Puma, Gucci, Chanel, Hermès, Rolex, Cartier, Tiffany & Co.

3) 자동차 및 모빌리티

  • Toyota, Tesla, BMW, Mercedes-Benz, Audi, Hyundai Motor, Kia, Ford, General Motors, Volkswagen, Uber, Lyft, SpaceX

4) 금융 및 결제 서비스

  • Berkshire Hathaway, Visa, Mastercard, Stripe, PayPal

5) 에너지

  • Shell, ExxonMobil, BP (British Petroleum)

6) 제약 및 의료

  • Johnson & Johnson, Pfizer, GlaxoSmithKline, Moderna, Novartis, Roche

7) 미디어 및 엔터테인먼트

  • Disney, Netflix, Warner Bros., Paramount, Fox, Time Warner, Sony Music

8) 통신

  • AT&T, Verizon

9) 산업 및 제조

  • General Electric, Siemens

10) 유통

  • Walmart, Alibaba, Costco, Aldi, Carrefour, IKEA

 

1. Brand Categorization by Industry

1) Technology & IT

  • Apple, Microsoft, Google, Amazon, Samsung, Intel, IBM, Cisco, Oracle, Dell, Sony, LG Electronics, Huawei, Tencent, Salesforce, Adobe, Zoom, PayPal, Stripe, SAP, Qualcomm, AMD, Nvidia, TSMC

2) Consumer Goods & Food/Beverage

  • Coca-Cola, Nike, Procter & Gamble, Nestle, PepsiCo, Unilever, Red Bull, Heineken, Starbucks, McDonald's, H&M, Zara, Lego, Patagonia, The North Face, Under Armour, Puma, Gucci, Chanel, Hermès, Rolex, Cartier, Tiffany & Co.

3) Automotive & Mobility

  • Toyota, Tesla, BMW, Mercedes-Benz, Audi, Hyundai Motor, Kia, Ford, General Motors, Volkswagen, Uber, Lyft, SpaceX

4) Finance & Payment Services

  • Berkshire Hathaway, Visa, Mastercard, Stripe, PayPal

5) Energy

  • Shell, ExxonMobil, BP (British Petroleum)

6) Pharmaceuticals & Healthcare

  • Johnson & Johnson, Pfizer, GlaxoSmithKline, Moderna, Novartis, Roche

7) Media & Entertainment

  • Disney, Netflix, Warner Bros., Paramount, Fox, Time Warner, Sony Music

8) Telecommunications

  • AT&T, Verizon

9) Industrial & Manufacturing

  • General Electric, Siemens

10) Retail

  • Walmart, Alibaba, Costco, Aldi, Carrefour, IKEA

2124 Future Value Prediction Table

Brand Name2024 Market Value (Estimated, Trillion USD)Annual Growth Rate (%)Estimated Future Value in 2124 (Trillion USD)

Apple 3.0 5% 394.5
Microsoft 2.5 4% 135.6
Google 1.5 6% 253.6
Amazon 1.6 5% 210.4
Samsung 0.9 4% 48.8
Coca-Cola 0.3 3% 5.2
Toyota 0.4 3% 6.9
Nike 0.2 4% 10.8
Tesla 0.8 10% 20.6
Johnson & Johnson 0.45 4% 24.4
Berkshire Hathaway 0.65 5% 85.6
Visa 0.45 4% 24.4
Mastercard 0.38 4% 20.6
Walmart 0.35 3% 6.0
Disney 0.25 4% 13.5
McDonald's 0.18 3% 3.1
Intel 0.25 3% 4.3
IBM 0.12 2% 0.8
Procter & Gamble 0.4 3% 6.9
Nestle 0.35 3% 6.0
LVMH 0.45 5% 59.2
PepsiCo 0.28 3% 4.8
Shell 0.3 3% 5.2
ExxonMobil 0.35 3% 6.0
General Electric 0.18 3% 3.1
Pfizer 0.2 4% 10.8
Boeing 0.16 3% 2.7
Facebook (Meta) 0.9 5% 118.4
Alibaba 0.7 6% 118.5
Huawei 0.5 5% 65.8
Sony 0.2 3% 3.5
Unilever 0.28 3% 4.8
Cisco 0.18 3% 3.1
Oracle 0.3 4% 16.3
BMW 0.3 3% 5.2
Mercedes-Benz 0.28 3% 4.8
Starbucks 0.15 4% 8.1
Dell 0.2 3% 3.5
Netflix 0.18 5% 23.6
SAP 0.2 4% 10.8
Adidas 0.2 4% 10.8
Audi 0.18 3% 3.1
LG Electronics 0.15 3% 2.6
Siemens 0.25 3% 4.3
Hyundai Motor 0.28 3% 4.8
Kia 0.18 3% 3.1
Uber 0.4 6% 67.4
SpaceX 0.5 8% 108.4
Airbnb 0.28 6% 47.2
TikTok (Douyin) 0.35 7% 94.2
Tencent 0.55 6% 92.9
Salesforce 0.25 6% 42.1
Stripe 0.2 7% 53.8
PayPal 0.25 5% 32.9
Zoom 0.18 6% 30.3
Adobe 0.2 5% 26.3
Spotify 0.18 6% 30.3
Red Bull 0.12 5% 15.7
Uber Eats 0.1 6% 16.8
Lyft 0.1 6% 16.8
Heineken 0.12 3% 2.1
BP 0.18 3% 3.1
GlaxoSmithKline 0.25 4% 13.5
Moderna 0.2 5% 26.3
Novartis 0.28 4% 15.2
Roche 0.3 4% 16.3
AT&T 0.22 3% 3.8
Verizon 0.2 3% 3.5
Qualcomm 0.3 5% 39.5
AMD 0.25 5% 32.9
Nvidia 0.45 8% 97.6
TSMC 0.5 6% 84.3
Sony Music 0.1 3% 1.7
Warner Bros. 0.15 3% 2.6
Paramount 0.12 3% 2.1
Fox 0.1 3% 1.7
Time Warner 0.12 3% 2.1
H&M 0.1 3% 1.7
Zara 0.1 4% 5.4
Costco 0.18 3% 3.1
Aldi 0.1 3% 1.7
Carrefour 0.12 3% 2.1
IKEA 0.15 4% 8.1
Lego 0.12 5% 15.7
Patagonia 0.08 5% 10.5
The North Face 0.08 4% 4.3
Under Armour 0.08 5% 10.5
Puma 0.1 4% 5.4
Gucci 0.25 5% 32.9
Chanel 0.3 5% 39.5
Hermès 0.35 5% 46.1
Rolex 0.15 4% 8.1
Cartier 0.18 5% 23.6
Tiffany & Co. 0.12 5% 15.7

Analysis of the Forecast

This forecast is based on a simple model assuming that each brand will maintain its current growth rate. In reality, factors such as technological changes, the emergence of new competitors, and economic instability may influence each brand's performance.

 

아래는 100년 뒤에도 살아남을 가능성이 높은 브랜드와 해당 브랜드의 핵심가치를 영어로 번역한 표입니다.

No.Brand NameCore Value (핵심가치)

1 Apple Innovation, Design, User Experience
2 Microsoft Productivity, Cloud Computing, AI
3 Google Search, Information Access, AI
4 Amazon Customer Focus, Speed, Innovation
5 Coca-Cola Happiness, Refreshment, Global Community
6 Samsung Innovation, Quality, Cutting-edge Technology
7 Toyota Quality, Reliability, Sustainability
8 Nike Performance, Innovation, Motivation
9 Tesla Sustainability, Innovation, Electric Mobility
10 Johnson & Johnson Healthcare, Innovation, Trust
11 Berkshire Hathaway Financial Security, Investment, Stability
12 Visa Global Commerce, Security, Trust
13 Mastercard Global Payments, Innovation, Security
14 Walmart Affordability, Accessibility, Customer Service
15 Disney Creativity, Magic, Family Entertainment
16 McDonald's Convenience, Affordability, Familiarity
17 Intel Innovation, Technology Leadership, Computing Power
18 IBM Technology Solutions, AI, Enterprise Services
19 Procter & Gamble Quality, Consumer Focus, Sustainability
20 Nestle Nutrition, Health, Wellness
21 LVMH Luxury, Craftsmanship, Heritage
22 PepsiCo Enjoyment, Innovation, Global Refreshment
23 Shell Energy, Sustainability, Innovation
24 ExxonMobil Energy, Global Reach, Technology Leadership
25 General Electric Innovation, Energy, Global Solutions
26 Pfizer Healthcare, Research, Innovation
27 Boeing Innovation, Safety, Aerospace
28 Facebook (Meta) Connection, Innovation, Digital Community
29 Alibaba Commerce, Technology, Innovation
30 Huawei Connectivity, Innovation, Technology
31 Sony Creativity, Entertainment, Innovation
32 Unilever Sustainability, Quality, Consumer Trust
33 Cisco Networking, Connectivity, Technology Leadership
34 Oracle Data, Enterprise Solutions, Cloud Computing
35 BMW Performance, Luxury, Innovation
36 Mercedes-Benz Luxury, Innovation, Performance
37 Starbucks Experience, Quality, Connection
38 Dell Technology, Innovation, Accessibility
39 Netflix Entertainment, Innovation, Global Reach
40 SAP Enterprise Software, Data Management, Innovation
41 Adidas Performance, Innovation, Lifestyle
42 Audi Innovation, Performance, Design
43 LG Electronics Innovation, Quality, Technology
44 Siemens Engineering, Innovation, Sustainability
45 Hyundai Motor Innovation, Performance, Sustainability
46 Kia Affordability, Innovation, Design
47 PlayStation (Sony) Entertainment, Innovation, Gaming
48 Nintendo Entertainment, Innovation, Fun
49 Uber Mobility, Convenience, Innovation
50 SpaceX Exploration, Innovation, Space
51 Airbnb Experience, Community, Accessibility
52 TikTok (Douyin) Creativity, Entertainment, Connection
53 Tencent Entertainment, Technology, Connectivity
54 Salesforce Customer Focus, Cloud Computing, Innovation
55 Stripe Payments, Technology, Simplicity
56 PayPal Digital Payments, Trust, Security
57 Zoom Communication, Connectivity, Simplicity
58 Adobe Creativity, Design, Innovation
59 Spotify Music, Entertainment, Accessibility
60 Red Bull Energy, Adventure, Performance
61 Uber Eats Convenience, Food Delivery, Speed
62 Lyft Mobility, Convenience, Innovation
63 Heineken Tradition, Quality, Enjoyment
64 BP (British Petroleum) Energy, Sustainability, Global Reach
65 GlaxoSmithKline Healthcare, Research, Innovation
66 Moderna Innovation, Healthcare, Biotechnology
67 Novartis Healthcare, Research, Innovation
68 Roche Healthcare, Diagnostics, Innovation
69 AT&T Communication, Connectivity, Innovation
70 Verizon Communication, Connectivity, Security
71 Qualcomm Innovation, Connectivity, Wireless Technology
72 AMD Technology, Computing Power, Innovation
73 Nvidia Innovation, AI, Graphics Processing
74 TSMC Innovation, Semiconductor, Technology Leadership
75 Sony Music Entertainment, Creativity, Music
76 Warner Bros. Entertainment, Creativity, Storytelling
77 Paramount Entertainment, Creativity, Legacy
78 Fox News, Entertainment, Media
79 Time Warner Entertainment, Media, Innovation
80 H&M Fashion, Affordability, Sustainability
81 Zara Fashion, Speed, Innovation
82 Costco Value, Accessibility, Membership
83 Aldi Affordability, Simplicity, Value
84 Carrefour Accessibility, Affordability, Global Reach
85 IKEA Affordability, Design, Innovation
86 Lego Creativity, Play, Learning
87 Patagonia Sustainability, Quality, Environmental Responsibility
88 The North Face Adventure, Performance, Sustainability
89 Under Armour Performance, Innovation, Athleticism
90 Puma Performance, Style, Innovation
91 Gucci Luxury, Design, Craftsmanship
92 Chanel Luxury, Elegance, Craftsmanship
93 Hermès Luxury, Craftsmanship, Timelessness
94 Rolex Precision, Luxury, Timelessness
95 Cartier Luxury, Craftsmanship, Heritage
96 Tiffany & Co. Elegance, Craftsmanship, Luxury
97 Ford Innovation, Reliability, Performance
98 General Motors Innovation, Reliability, Performance
99 Volkswagen Innovation, Reliability, Sustainability
100 Ford Innovation, Reliability, Sustainability
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